D2C health and wellness brand, Traya has secured Rs 75 Cr from Xponentia Capital. Saloni Anand, the co-founder of Traya aims to expand holistic hair-loss solutions to the mass market.
Traya aims to help consumers with their hair problems, be it losing & thinning hair to other hair-related needs of each individual.
Traya was founded in 2019, and ever since has helped people figure out the root cause of their hair fall so to help treat the problem internally. The brand has a team of hair coaches and doctors who help customers through online diagnosis. They offer a brand stack of tech and formulations.
The company had previously raised capital from Fireside Ventures, Kae Capital, and Whiteboard.
Traya has to date served more than 8 lakh consumers, with a team of 800 people. Trayta works through brand tie-ups with marketplaces such as Amazon and Flipkart.
According to the Co-founder of Traya, Saloni Anand, the company has grown 2.5X in the last 12 months. She says, “
Traya’s Aim
At Traya, our customers are at the heart of everything we do. We understand that customers want to see results, and we will go to whatever lengths necessary to deliver on that promise. It is because of our efficacy and loyalty that we have sustainably grown 2.5X in the last 12 months. She says, ” At Traya, our customers are at the heart of everything we do. We understand that customers want to see results, and we will go to whatever lengths necessary to deliver on that promise. It is because of the efficiency and loyalty that we have substantially grown 2.5X in the last 12 months.”
She further added how the funding enables her and the team to further the mission of providing effective solutions to the unique hair-related problems of each individual. Saloni also said how she believes that taking control of hair loss helps people feel confident again.
Investor’s Commentary
Rahul Bahri, the Director at Xponentia Capital says, “We are excited to partner with Traya. We believe Altaf and Saloni have built a unique business with a focus on holistic care leading to better outcomes for customers. Traya has developed expertise in understanding hair loss and has demonstrated success in solving it through innovative combinations of Ayurveda, allopathy, and nutrition. Our investments in Traya fit Xponentia’s thesis to back fast-growing and profitable digitally naive consumer brands.”
