the rise of AI models


By simran verma

April 9, 2024

An AI influencer on Instagram is created by an AI-generated software. The character is then given a personality & a name. This character  acts as an influencer on Instagram; endorsing products, services, making reels, uploading stories.

They're as good as real people and sometimes; so good that you might have to second- guess yourself.  Here's a roundup of the star AI influencers of 2024:

Lil Miquela


She's designed by Trevor McFedries and Sara DeCou, coming from Downey, California. With more than 2.6 million followers on Instagram, her influence is undeniable



Her creator's vision, combined with the power of AI, has given birth to an influencer who resonates deeply with her followers. With each post, Kyra tells a tale of the future, of what's possible when we blend human creativity with technological prowess.



A creation on Riot Games, K/DA is  another famous AI influencer on Instagram, and a virtual band. The band includes members Ahri, Evelynn, Kai'Sa, and Akali who, together offer a melange of vocal prowess and rap brilliance.

Lu do Magalu


Lu do Magalu, also known as "Lu," tops the list of AI influencers on Instagram and highlights the growing significance of virtual influencers in marketing. Her content varies from unboxing videos to product reviews and software tips, resonating deeply with a vast audience.



Thalasya endorses various sectors, including gastronomy, health, and leisure, reflecting her adventurous spirit. Alongside Zeline, she co-owns Yipiiiii, a chic clothing store, showcasing her entrepreneurial side.

Qai Qai


We left the cutest for the last. Her lively presence as an AI Instagram influencer with over 300k followers continues to challenge our perceptions of what is real and what is digital, as she blurs the boundaries in delightful ways.

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