Published: January 18, 2024 : Luxury automaker Automobili Lamborghini has achieved a significant milestone in India, breaking its own records by surpassing the annual sales mark of 100 units in 2023. The company reported a remarkable 103 units sold in the country, marking its best-ever performance in the Indian market.
This achievement follows a pattern of consistent growth for Lamborghini in India, as the company had set a record of 92 units sold in 2022, reflecting a substantial 33 percent increase from the previous year.
Global Success Story for Lamborghini
Lamborghini’s success in India is part of a larger global triumph. In 2023, the luxury car manufacturer reached an all-time high with a total of 10,112 units sold worldwide, showcasing a commendable 10 percent increase over the previous year.
The company witnessed well-distributed global sales performance across three main regions. In Europe, the Middle East, and Africa (EMEA), Lamborghini experienced a significant 14 percent increase in sales, totaling 3,987 cars. The Americas demonstrated a strong 9 percent growth, delivering a total of 3,465 cars, while the Asia-Pacific (APAC) region saw a 4 percent increase, reaching a total of 2,660 cars.
Notably, the United States retained its position as the top market, with 3,000 cars delivered, followed by Germany, China, the United Kingdom, and Japan. India also emerged as a significant market for Lamborghini, contributing to the brand’s global success.
Model-wise Split of Lamborghini Sales
The sales performance of Lamborghini in 2023 was characterized by robust performance across various models. The Urus SUV, known for its popularity, continued to be a standout success, with a total of 6,087 vehicles delivered. The Huracán also achieved a remarkable record, with 3,962 cars delivered.
In addition, the V12 models, including the final 12 Aventadors and 51 Few-Offs, played a crucial role in Lamborghini’s success, contributing to the brand’s impressive performance with a total of 63 cars delivered.
In summary, Lamborghini’s record-breaking sales in India in 2023 not only mark a significant achievement for the company in the Indian market but also contribute to its global success story. The luxury automaker continues to strengthen its position as a top player in the international automotive industry.
Lamborghini Sales Overview (2023)
| Region | Total Cars Sold |
|---|---|
| EMEA (Europe, Middle East, and Africa) | 3,987 |
| The Americas | 3,465 |
| APAC (Asia-Pacific) | 2,660 |
| India | 103 |
(Note: The table is added for better clarity and presentation of key details.)
