India’s food regulator, the Food Safety and Standards Authority of India (FSSAI), has taken strict action against several well-known food brands over what it calls misleading branding and marketing claims.
Major Food Brands Receive FSSAI Notices
FSSAI has issued notices to 15 food companies, including popular brands such as Storia, Two Brothers Organic Farms, PLAN B, The Health Factory, and Troovy. The regulator believes that certain product names, labels, and promotional claims may create a false impression among consumers regarding the quality, health benefits, or certification status of these products.
According to the regulator, terms like “healthy,” “organic,” “zero maida,” and “vegan” can significantly influence purchasing decisions and must be backed by proper approvals and certifications.
Why Are These Brands Under Investigation?
FSSAI reviewed several products and identified concerns regarding their branding and marketing practices.
One fruit beverage marketed as a pomegranate drink reportedly contains only a small percentage of pomegranate concentrate, raising questions about whether consumers could be misled about the product’s actual composition.
Similarly, an organic food company has come under scrutiny because some of its products allegedly lack the necessary organic certifications and endorsements required under Indian food regulations.
Concerns Over “Zero Maida” and “Healthy” Claims
The regulator has also questioned products carrying “Zero Maida” labels. While these products may use alternative wheat-based ingredients, FSSAI believes the branding could still create confusion among consumers about what exactly is included in the product.
Meanwhile, several snack products marketed as “healthy” have also been flagged. The regulator stated that using the term “healthy” in product names may give consumers an impression of superior nutritional value without sufficient evidence to support such claims.
Vegan Branding Also Under Scanner
Another company promoting plant-based products has reportedly been questioned over the use of vegan-related branding. FSSAI says businesses must obtain proper approvals and endorsements before marketing products as vegan under existing regulations.
Consumer Protection Remains the Priority
The food regulator has instructed all concerned companies to strictly follow food labeling and display rules. The goal is to ensure consumers receive accurate information and are not influenced by potentially misleading marketing tactics.
FSSAI emphasized that product names, labels, and advertisements should clearly represent what is actually inside the package.
Wider Regulatory Crackdown Continues
This action is part of a broader effort by FSSAI to strengthen food safety and consumer protection across India.
In recent weeks, the regulator has also investigated complaints related to food quality, online grocery deliveries, and products sold through e-commerce platforms. Companies have been directed to submit reports, explain corrective measures, and strengthen quality control systems.
What This Means for Consumers
The latest move serves as a reminder for consumers to read product labels carefully rather than relying solely on marketing claims. As food brands increasingly compete in the health and wellness segment, regulators are tightening oversight to ensure transparency and trust in the marketplace.
